I THINK I COULD LIVE IN THE SOUTH
Prior to this, when anyone said 'whitewash' I thought of Tom Sawyer whitewashing Aunt Polly's fence.
Whitewash, or calcimine, kalsomine, calsomine, or lime paint is a low-cost type of paint made from slaked lime (calcium hydroxide) and chalk (whiting). (Wikipedia)
While researching painted brick homes, I came across this treatment for transforming nondescript red brick into something else entirely.